A pharmacy without cash registers?? (Part 2)

A couple weeks ago, I wrote about a pharmacy I was visiting to do a photo and video shoot, West Cocoa Pharmacy.  As I said previously, they opened their doors a few months ago, with no traditional registers, but with 2 of our EvolutionPOS mobile handheld devices.  In doing so, this gives them much more flexibiltiy in how they interact with their customers and enhances their customer service.

I arrived with the video crew about 11am and I have to say, directing a video is a lot harder than I thought.  There is a lot to consider – the lighting, the angle of the camera, whether a pharmacist’s white jacket will be too bright for the camera, etc.  But, in the end, it was a great day and we got some great footage.  

We shot excellent examples of how Dawn and staff are using the EvolutionPOS device:

• At the pharmacy counter
• Within the store aisle talking with a patient
• At their patient counseling area
• At curbside to offer easy pickup
• At patient front-door when doing deliveries

Dawn and her staff were very gracious to allow us to take over the store for the day.  They’re great people, and very customer-centric, but not because I’m saying so, but because every patient that came in complemented her and her staff for the services they provide there.  I have no doubt she will thrive in the years to come.  

I hope to have the video published online either this week or next, so stay tuned to see how its possible for a pharmacy to run its business without traditional cash registers!

(You can now watch the full video here)