By

Karen Deckard
Every pharmacy has a brand. Whether it’s actively cultivated or created through general perception, your brand is an important part of your pharmacy business. But what is a brand? A logo? A product? If you look it up, you’ll find several different definitions. Pushing aside the ones that pertain to cattle, you get to some...
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Let’s face it. Any brick and mortar pharmacy deals with a constant elephant in the room these days. Or maybe two or three such elephants. The challenge to stand out from competitors. The tough task of maintaining patient and employee safety. And perhaps the biggest figurative pachyderm intruder, the big bad online retailers.  Just how...
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Last week, we talked about using Point-of-Sale Data in your pharmacy.  Robust reporting and monitoring of key areas can tell you not only when you need to take action, but also help you understand what direction to go. One area that you may focus on in your pharmacy is how you manage inventory with pharmacy...
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Sometimes, we are presented with obvious signs that action is needed. Like when the lawn transitions from slightly unruly to desperately in need of mowing. Or when the kid comes downstairs in pants that used to fit yesterday, but are now hovering above ankle height. In these cases, the data we need to make a...
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drivingpharmacysalesthroughunconventionalmeans
Drive thru and curbside have become bread and butter for pharmacies. As well as for all kinds of retail businesses. Even as stores begin to reopen, the demand for limited contact retail interactions remains high. While drive thru and curbside keep your customers up to date on prescriptions, and likely keep you very busy, they...
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Keeping it personal in your pharmacy
  Personal connection has changed over the past few months. Long standing business practices had to be adapted to fit current situations. And what may have been seen as temporary in February and March is becoming more long term as many states step into the summer months with continued restrictions and social distancing recommendations. In...
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The Time is Now  At RMS, we have always thought of ourselves as a family, one made up not only of employees but also of our customers and business partners across the United States. A family of amazing, diverse people.    Over the years, we’ve stood together with our family through hurricanes, floods, and winter storms. Recently, we’ve been inspired and proud as you’ve been on the front...
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I’ve always worked hard to keep a clean email in box, both at work and at home. But lately, that task seems almost impossible. At home, I’ve got countless emails from teachers, family check ins, and an increase in email marketing as retailers try to increase online sales. And as we work from home, those...
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Keep your pharmacy running smoothly
If I said that many pharmacies are really busy right now, it would be a huge understatement. The word “busy” doesn’t even come close to describing what many pharmacies are experiencing every day. When our businesses and personal lives get a little chaotic, it’s easy for things we normally do with out thinking to fall...
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It’s been a little over a month since the staff at RMS headquarters, along with a good portion of the country, transitioned to working remotely from home. While the replacement of my commute with a walk across the hall, and the conversion of sewing room to office is starting to feel normal, I miss seeing...
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