It seems like the mission and vision behind running a pharmacy should be pretty self-explanatory. All pharmacies have the same basic functions, like filling prescriptions and selling OTCs, right?
While that may be correct on the most basic of levels, we know that all pharmacies are unique. What sets them apart isn’t necessarily what products they sell (although that can certainly play a part). Instead, the distinction can be found in the way each pharmacy handles the customer experience. But in order to have that differentiation, you need to know and understand the drive behind why you do what you do. It’s the very first step, and without it, you won’t get very far. Take a look at this article, Why Defining Your Company Values Is Important.
Whether running a pharmacy has been a lifelong aspiration, a family business, or something you became passionate about later in life, take some time to figure out what it is about how you do business that’s going to make you better than the pharmacy down the street.
Once you have documented a set of values for you and your pharmacy staff, you’ll need some tools to help you bring those values to life. That’s where pharmacy technology comes into play. Your pharmacy POS system should help you in every aspect of your business, from analyzing and improving margins and profitability, to taking the customer experience in your pharmacy to the next level. Just don’t forget the importance of values when choosing technology partners. Choose to work with companies whose stated values reflect a passion for helping pharmacies to succeed.