Category

frequent shopper
At RMS, our world pretty much revolves around community businesses.  Specifically local pharmacies.  Whether you operate a small apothecary pharmacy, a large retail pharmacy, an independent chain or hospital outpatient pharmacy, we believe in keeping it local and working together to win out over box store competition.   That’s why on black Friday, you won’t find me fighting...
Read More
In the category of things my mother told me (that I didn’t believe at the time, but now completely understand) is this saying: “It’s the little things that make a difference.”  She probably said this to me after I’d misbehaved and tried to make up for it with a grand gesture.  That was all well and...
Read More
In the pharmacy world, there are more acronyms than one can easily keep track of.  And new ones pop up every day.  So while I’m reluctant to add another one to the growing list, I heard a new acronym last week that I think is really important to share.  We’ve all heard of B2B (Business...
Read More
“Loyalty programs cut in to already thin margins.”  That’s the perception that so many independent businesses have, but the potential benefits and business generated by a customer loyalty program can greatly outweigh the costs associated with a traditional loyalty program.  If concerns about cutting into your margins are why you don’t have a customer loyalty...
Read More
In the year 2000, 48% of American adults said they didn’t use the internet.  Care to hazard a guess as to what that number is now? In the last 15 years, that percentage has dropped to just 15%.  So that means 85% of Americans use the internet. But despite this pretty dramatic number, there are...
Read More
Last week, I talked about how leadership can impact the overall customer experience in your pharmacy.  A good boss can make or break the success of a small business because a good customer experience, arguably, plays the biggest role in whether customers keep coming back to your pharmacy and whether they share their positive experiences....
Read More
Earlier this week I posted a short article on how perfection has become the new standard in customer service.  More and more, it seems that companies and consumers expect the customer experience to be flawless.  Personally, I like the philosophy that there is always room for improvement.  I think it can be a big part...
Read More
When you make a big purchase, like a car for example, you often get a survey call a week or two later.  Your sales representative will often prepare you for this call in advance.  They’ll let you know that you’ll be receiving the call and that they’ll ask you about your experience and satisfaction on...
Read More
We’ve all heard the expression “use it or lose it” in many different contexts.  Believe it or not, it’s a very powerful marketing technique.  This is because loss is a much more powerful motivator than gain.  For example, the satisfaction we get from finding a $50 bill is much less impactful than the negative emotions...
Read More
Hands holding up a "wow!" response to great pharmacy customer service
Now more than ever before, quality customer service is crucial to a business’s viability. Indeed, how a company manages the customer experience can prove to be the difference between growth and stagnation, success and failure. The same principle holds true for pharmacies. Business leaders that prioritize pharmacy customer service and take action to improve customer...
Read More
1 2 3 4 7

Subscribe via Email

RMS needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.