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social media shopping
The calendar doesn’t change. There are 12 months in a year, and 2 of those months are always spent in a flurry of holiday and year end activity. It doesn’t seem to matter how much we think about preparing for it. No sooner has the Halloween sugar rush wears off, we’re jolted again by the...
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It’s been a fantastic, but busy year here at RMS in 2017.  Not only did we have another incredible year bringing on a ton of new customers, but our development team has hyper focused on delivering some of the most innovative pharmacy point-of-sale features in the industry.  As the marketing guy for RMS, we advertise...
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Social media isn’t anything new.  And knowing that it’s an important way to market your business, gain new customers and increase customer loyalty, well that isn’t really anything new either.  But for many independent pharmacies, it’s not a big priority for any number of reasons.   For some, time is the main concern.  Others think...
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We live in an age of predictions.  From who’ll play in the Super Bowl next year, (Go Hawks!!), to the next big technology trend, and all the way to which companies will be obsolete 5 or 10 years from now.  Predictions are certainly something to pay attention to.  It’s important to know what the experts...
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In the year 2000, 48% of American adults said they didn’t use the internet.  Care to hazard a guess as to what that number is now? In the last 15 years, that percentage has dropped to just 15%.  So that means 85% of Americans use the internet. But despite this pretty dramatic number, there are...
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I read an article recently about a coffee shop in Vancouver B.C. that is turning a Faraday Cage into a café.  For those of you who might not be familiar, a Faraday Cage is basically an enclosure made out of a material that blocks electric fields (like wireless signals).  This means that you check your...
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For some reason, I still get an updated yellow pages phone book deposited in my driveway every 6 months or so.  And every 6 months I bring it inside, deposit it on my kitchen table for some unknown reason and then stare at it for a few days until I realize I have absolutely no...
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It can’t have been that long since I was celebrating the arrival of summer. Stashing my winter clothes and buying strawberries and cherries at the market.  But today I’ve got boots on my feet and am eagerly sipping a cup of peppermint tea to try to ward off the November chill.  Yes, that’s right, peppermint...
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In 1982 the movie Blade Runner was released.  The science fiction film takes place in the year 2019, which is not so very far from today.  However, if you’ve ever seen the movie, you’ll probably agree that 6 short years will not likely render us a landscape and lifestyle similar to that depicted in the movie....
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Today’s consumer is more savvy than ever.  More than ever before, consumers have many choices to learn, shop, and discuss their shopping decisions before they ever make a purchase.  These resources include online retailers like Amazon  and their powerful product ratings and consumer reviews, review websites such as Yelp.com, brick and mortar retailers, and what’s trending more...
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