In the year 2000, 48% of American adults said they didn’t use the internet. Care to hazard a guess as to what that number is now? In the last 15 years, that percentage has dropped to just 15%. So that means 85% of Americans use the internet.
But despite this pretty dramatic number, there are still so many small businesses have ineffective online presences, or worse, no online presence at all. For many consumers, if they can’t find information about your business online, it might as well not exist.
Here’s what you do…
This week, Google your store. What do you find? Is your website easy to find and navigate? Does it have your store address, phone number and hours easily visible? Does it tell potential customers a little bit about your store, like what you specialize in and specific product lines that you carry that the competition doesn’t? Can you find your Facebook page and are you posting regularly? (No, I’m not kidding, Facebook helps to give your pharmacy a personality and is a big part of building a lasting business to consumer relationship with those that want to use it.)
If you’ve answered no to any of these questions, you might have a little bit of work to do. The internet isn’t going anywhere, so embrace it and use it as a valuable tool to drive new business to your independent pharmacy.