Don’t just answer the question. Preempt it.

rms-pharmacy-pos-espressoMy favorite fancy coffee drink is an Americano, which if you don’t know, is just espresso diluted with hot water. Really hot water. So, if you ever order one, it takes “caution: hot beverage” to a whole new level. Half the time, I have to wait 15 minutes before my coffee is even halfway drinkable. That is unless I’m thinking ahead that day and happen to ask the barista to put in a few ice cubes to cool down my drink. 

Now, here’s why this all matters. Every time I forget to ask for ice cubes and have to wait to drink my coffee, i get just a bit irritated. To me, it seems like a simple question for any coffee stand to ask when serving a beverage that is hotter than normal. Sure, I can try to remember to ask, or I can just throw in an ice cube when I get to the office. But these days, that just doesn’t live up to most people’s standards of customer service. Why make your customer ask for something when you can preempt the question? 

Of course, in your pharmacy, this is a whole lot more complicated than just ice cubes. But luckily, with a pharmacy point-of-sale system, you can easily get ahead of a customer’s needs with little to no extra effort on the part of you or your staff.

Nutrient Depletion – RMS’ integration with Ortho Molecular Products makes it crazy easy to be certain that your customers leave the store with everything they need. Rather than waiting until a customer asks about supplements they can take with a prescription, you can make a recommendation right at the time of sale.  You’ll help customers avoid frustration with new medications and foster a successful relationship with patients right from the start. 

Private Label Products – Saving money is important to most customers. And often, there’s no easier way to save money at the pharmacy than by switching to private label OTC products. Using Compare and Save Labels generated through your pharmacy POS system makes it easy for customers to see the savings they’ll receive if they purchase private label OTC’s instead of the name brand product. 

Loyalty Membership – A loyalty program is great if you have participation from your customers. But let’s face it, while most customers will participate in a loyalty program if invited, they won’t go out of their way to find out if you have one. Use prompts at the point of sale to remind cashiers to ask customers if they are a member of the loyalty program. Not only does this drive customer engagement, it will also make sure customers don’t get upset later if they forget to add their rewards membership onto the transaction.

The more ways that you can think of to answer customers questions before they have to ask, the happier your customers will be. And you might just be surprised at how many different ways pharmacy point-of-sale can help.