When I was a kid, I used to watch Wheel of Fortune every night without fail. I loved solving the puzzles and trying to fill in the blank with as few letters on the board as possible. (Extra bonus points if I could beat my parents or grandparents to the solution.)
What I didn’t know as a kid was that my desire to fill in the blank was something that would stay with me into adult hood. (Long after I’d stop watching Vanna White flip those letters every night.) Turns out that If we don’t know the answer for something, or understand why something happened, our brains tend to fill in the blanks and make connections on their own. And just like I never got every puzzle right, the connections our brains make for us can be incredibly misguided. The difference is that missing an answer in real life can have severe consequences.
In our businesses, we can’t afford to guess at answers. The costs of incorrect assumptions are high, wasting time and money, and damaging your reputation. So instead of making an assumption, just ask the question. Leave the guessing games where they belong
P.S. If you aren’t comfortable asking questions of the service providers and partners you currently work with in your pharmacy, maybe it’s time for a change.