2024 has welcomed some hopeful horizons for independent pharmacies, such as the recent advancement of a bipartisan bill aimed to ban PBMs from charging fees based on drug list prices.
But with this good still come the day-to-day challenges independents face in the fight to stay competitive and maintain profits. Luckily, there are many ways a smarter point-of-sale system can help you navigate these challenges.
Let's explore the top 5 obstacles impeding independent pharmacies today, and the POS solutions best aimed to tackle them.
As we discussed last week, the key to overcoming cash flow woes for good and achieving higher profits is by increasing non-prescription revenue. But, with increasing competition from online retailers and larger pharmacy chains, pricing pressure on OTC products and other front-end merchandise can complicate this.
A POS system with robust reporting capabilities can help you overcome this challenge by taking the guesswork out of the equation. Leveraging these tools to monitor sales trends, adjust pricing dynamically, and optimize inventory levels for high-margin products not only works toward improving your pharmacy's overall performance, but also helps you maintain a competitive edge within the marketplace.
Adhering to the myriad of regulatory requirements placed on pharmacies is a vital concern, as non-compliance can result in penalties, fines, or even loss of licensure. This can be a cumbersome and overwhelming feat if you aren't utilizing a POS system that can manage compliance tasks for you.
Built-in automations such as age verification for restricted products, medication counseling prompts, and audit trail capabilities to track and document regulatory adherence can streamline compliance processes and mitigate risks by eliminating the need for manual documentation. If your system is lacking these abilities, it's definitely time for an upgrade.
Efficient inventory management is critical for optimizing stock levels, minimizing carrying costs, and preventing stockouts or overstock situations. But, just as with maintaining compliance, this is difficult to achieve with an ill-equipped POS system - especially if you have a large front end.
Integrated inventory management modules enable you to track inventory levels in real-time, set automated reorder points, and generate reports for inventory analysis. Many pharmacy management systems offer these capabilities on the back end but lack the ability to effectively manage non-prescription inventory. If you're selling more than prescriptions, you need a POS system that gives you granular control over your front-end inventory.
Intense competition from large pharmacy chains, mail-order pharmacies, and online retailers can impact patient retention and market share. To differentiate, independents must focus on providing what many of these 'bigger fish' do not - exceptional customer service and personalized care.
All of your transaction data passes through your POS system, which makes it the single most important piece of technology in your pharmacy. Utilizing a system equipped with customer relationship management (CRM) functionalities, such as integrated customer loyalty programs, allows you to harness that data to strengthen patient relationships and foster repeat business.
Inefficient processes can erode operational efficiency and staff productivity, making it difficult to focus on your patients. If you're too bogged down with manual tasks that your POS system can't streamline, you need a better solution.
POS systems with intuitive user interfaces and customizable automation tools combat this by optimizing task allocation and empowering staff productivity through efficient workflow management - so your focus can remain on delivering exceptional patient care.
Are you currently utilizing a POS system that can help you navigate these challenges? If not, let's chat! Click here to book a free demo and see why RMS is the smarter point-of-sale solution for independent pharmacies.