In under 2 weeks, American Express is once again promoting Small Business Saturday. Why is this important to you? Last year, retailers saw 95 million shoppers on Small Business Saturday. $14.3 Billion is spent on Small Business Saturday. You’re going to be open anyway, so why not promote it and get your piece of the action?
How? Spread the word in your community. Run some specials. Merchandise some impulse items at your point-of-sale counter. Display holiday gift items on your end-cap displays.
Go to the American Express website and download their marketing materials, including social media and in-store window signage. Check out this post we ran last year with some great tips to drive revenue this upcoming holiday weekend!